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A - Z of a Successful Freelance IT Trainer: U is for Understanding

The key thing to be successful at anything is understanding why one is doing something.

With regards to being a freelance IT trainer, there are 2 things to consider, not only is it important to understand your client, but one must also fully understand oneself.

In understanding oneself, one may find that maybe being a freelance trainer is not the right career move.

As great and sexy being a freelance IT trainer may sound and can be, one must separate the romance from the reality.

Effectively the buck stops with you, and so in understanding oneself, one must consider, a number of things, including:
  • What is your reasons for becoming a freelance trainer?
  • What motivates you?
  • What scares you?
  • How do you feel about risk taking?
  • Are you a self starter?
  • What is important to you?
  • How do you deal with responsibility?
  • How do you feel about and deal with rejection?
  • How do you feel about and deal with uncertainty?
  • How do you feel about and deal with criticism?
  • How do you feel about and deal with working in isolation?

The other thing that one needs to understand is obviously the client.

Unfortunately not all clients are equal, and thus the key part of being a freelance trainer is understanding not only the client, but their needs, expectations and most importantly, why they decided to hire you.

The last of these I would say is the most important, as there are so many training providers out there, including training companies, organisations and independent trainers, it is invaluable to know and understand what has made you a more attractive proposition compared to the competition.

I have found that very few, if any, of my clients decided to buy from me solely based on price, there was always other influencing factors in them making that buying commitment.

So always ask the client why they choose you?

I would like to hear your comments, experience, opinions and thoughts about this subject, please drop me a line or two below:


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